What would it take for CPG companies to deliver targeted formulas by state (like the Pepsi example) or in the case of a regulatory hurdle, exclude a state from distribution? Thinking about supply chain, not development.
Rae--my expertise is not in supply chain management, but I believe part of the answer is in flexible manufacturing at regional production sites. Much of this is done now with regional launches.
What would it take for CPG companies to deliver targeted formulas by state (like the Pepsi example) or in the case of a regulatory hurdle, exclude a state from distribution? Thinking about supply chain, not development.
Rae--my expertise is not in supply chain management, but I believe part of the answer is in flexible manufacturing at regional production sites. Much of this is done now with regional launches.